CHAD WINKS
Innovation UX/AI Designer
Ideation – Visualization – Creation – Realization
Clients Include:
/CHad’wiNGks/
noun: Chad Winks
definition: A business and product development expert with over 25 years of experience spanning startups, Fortune 500 companies, and collegiate environments. Specializes in bridging AI technology, user experience, and product strategy, with a focus on designing systems that are not only functional and beautiful but also intelligent—leveraging LLMS and AI models, automation, and behavioral design to drive engagement, insight, and innovation.
synonyms: Ideation, digital innovator, AI UX Designer, user experience architect, user interface designer, workshop facilitator, public speaker, multimedia producer, educator
SKILLS
- Innovation Strategy (Processes & Solutions)
- UX Analysis
- Gamification
Creation
- Rapid Prototyping
- Multimedia
- User Interface Design
Visualization
- UX Development
- Participatory Workshops
- AI-Driven Conceptualization
Realization
- Lean Methodology
- Project Management
- UX Reviews
The Process of Innovation - Fueled by AI
The process of innovation begins with a deep understanding of business goals and user needs, then blends strategy, creativity, and technology to bring ideas to life. By leveraging AI solutions—including large language models, generative video, music, and design tools—the process becomes faster, more adaptive, and insight-driven. Every product begins with the user at the center, validated quickly through Lean and Agile methods, and refined through intelligent automation and behavioral design to maximize clarity, impact, and success.
Photoshop. After Effects. Audition. Premiere. Figma. OpenAI. Eleven Labs. Grok. Gemini. Powerpoint. Excel. Suno. Topaz Labs. NotebookLM. HeyGen. Procreate. Midjourney. RunwayML. Kling AI.
EXPERIENCE
OWNER – ZANDI EXPERIENCE DESIGN, Consultancy
2020 – PRESENT
In 2020, I founded a consultancy focused on helping organizations and venture-backed startups bring new products to life. I recognized a gap that larger firms often overlooked – internal entreprenuers in need of strategic product guidance and high-level UX expertise. Over the past five years, I’ve primarily partnered with R&T Deposit Solutions, leading product design efforts with an emphasis on user experience across both internal platforms and client-facing solutions. Through proven “visualize → realize” strategies, products moved seamlessly from concept to validated prototype, ensuring development was efficient, informed, and user-tested. The same principles have driven success for emerging startups I’ve assisted, now enhanced through the deep integration of AI tools that accelerate creativity, streamline production, and transform how products are imagined and realized.
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Led UX and UI design initiatives across multiple product lines, partnering with stakeholders to define business and user objectives, formulate strategies, and translate concepts into validated, functional prototypes.
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Introduced Lean UX practices that streamlined product discovery, accelerated feedback loops, and improved collaboration between design, business, and development teams.
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Developed and presented company-wide UX frameworks and trainings on communication, innovation, and product strategy, fostering a culture of design thinking across all departments.
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Pioneered AI-assisted workflows leveraging large language models and generative tools to enhance creativity, prototyping speed, and behavioral design integration.
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Supported internal teams and startups in shaping new products and go-to-market strategies through user-centered design, gamification, and intelligent automation.
MANAGING CONSULTANT – CAPGEMINI, INNOVATION STRATEGY, UX
2016 – PRESENT
As a lead expert in product ideation, formulation, and user experience at one of the world’s largest consulting firms, I worked within the Financial Services practice to drive innovation and product strategy. My role involved introducing thought leadership and shaping effective development frameworks for clients ranging from global banking and insurance institutions to major fintech start-ups. From leading sales presentations and digital roadmapping to executing Lean and Agile product strategies, I guided cross-functional teams through inception, design, and implementation—delivering measurable impact across multiple high-profile engagements.
- Lead sales presentations and workshops on product development methodology, strategies and capabilities for executives and management.
- Define implementation strategies for large-scale digital initiatives
- Work on a variety of large applications including custom Underwriter management systems, multi-channel digital cohesion, blockchain POC’s, API Sandbox development, customer portals, Guidewire implementations, investment advisor apps, and more.
- Involved in defining and working every phase of the UX and UI spectrum and managed teams across clients in a variety of multi-million dollar mobile and web applications
VICE PRESIDENT of PRODUCT DEVELOPMENT, REFLECTIVE PRACTICES
2014 – 2016
As a Venture Capital firm, I oversaw the formation, design and development of the entire portfolio of products. I worked with start-ups in idea development, branding, UX development cycles, interface structure, mobile and web application design, lean startup strategies, online marketing strategies and campaigns, marketing collateral, and product evolution. I organized and managed project and product managers, marketing, design, and development teams worldwide.
- Grew the company’s portfolio from 6 to 35 products (583%) in 20 months, 83% of the projects being mobile apps.
- Managed a robust outsourcing solution that saved the company over three million dollars.
- Worked with over 30 product owners to refine and develop their ideas to qualify for joint venture agreements.
- Conducted UX walkthroughs, reviews and participatory design activities
- Created hi-definition mockups and functional prototypes.
USER EXPERIENCE ARCHITECT/SR WEB DESIGNER, STAYWELL
2011 – 2014
I oversaw and developed the User Experience and User Interface designs for all Krames Staywell products, which included 12 multimillion dollar health education and technology products used by clients such as Johns Hopkins, Blue Cross Blue Shield, Chrysler, Harvard Medical, University of Utah, Intermountain Healthcare and more. I assisted Executives, Product Managers, Project Managers, Developers, Marketers and Sales teams to ensure the best possible user experience across all products.
- Conducted all phases of the UX cycle (Analysis, personas, journeys, wireframes, reviews, interface designs and prototypes)
- Worked closely with Project and Product managers, and executive teams to implement best UX and UI practices
- Worked closely with and trained designers and developers in front-end development practices and procedures.
OWNER, WINKS DESIGN
2000 – 2011
As an independent consultant business owner, I have been passionate about assisting businesses in seeing their visions spring to life.
Many projects have been in large and small organization development, such as a dance studio, health spa, major network marketing management systems, payment gateways, non-profits, universities, social networks, health care, localization, video production studios, home builders, investors, accountants, sales teams, marketers, app developers and more.
- Specialized in ideation, with user-centric approaches to new business and product development
- Created identity and branding, marketing collateral, and sales presentations
- Created website and social media designs
- Produced animations and promotional videos
- Guest professor and lecturer at Universities and Corporations
- Consulted and worked with corporate designers and design teams on best UX and UI practices and solutions
CREATIVE DIRECTOR, @INTERNATIONAL SERVICES/TRANSLATE YOUR WORLD
2007 – 2011
As Creative Director, I led all aspects of visual and User Experience design for their localization and translation business and products. Many of the localization applications are used by ESPN, Verizon, UPS, Cartoon Network, the World Trade Organization, IBM, CNN, and many other technology, education and healthcare companies worldwide
- Designed and developed voice, video and print translation applications for translators and consumers
- Created customized subtitle and closed-captioned video players
- Conducted User Experience reviews and tests with clients
- Developed identity and branding for all of the company’s brands and divisions, including websites and marketing collateral
GRAPHIC DESIGNER/VIDEO PRODUCER, UTAH VALLEY UNIVERSITY
2000 – 2002
- Created graphics, layouts and comics for the school newspaper
- Produced and edited the Video Entertainment segment of the school news broadcast
- Wrote the entertainment column for the school newspaper
- Worked with the school’s marketing team on advertisements and other promotional designs
EDUCATION
Utah Valley University
Orem, UT 2000 – 2002: Multimedia
Idaho State University
Pocatello, ID 1996-1997: Design
Board of Advisors – UX
Eagle Gate College, Salt Lake City, Ut
Board of Advisors – UX
Provo College, American Fork, Ut
Guest Professor, Web Design
Provo College – 2o12
Guest Lecturer – BYU Hawaii
UX, Entreprenuership, gamification – 2015-2016
REFERENCES
(Please download Chad’s resume for additional references and contact information)
Chad supported our product team for many years covering a wide range of initiatives. Chad contributed not only his UI/UX expertise, but helped establish lean principles and design thinking and best practices as we built up our product management capabilities. I highly recommend Chad not only as a highly skilled designer, but also as a valuable contributor to the product management organization.
Chad is an exceptional communicator, designer, and strategist who brings clarity to complexity through thoughtful design and storytelling. He has a rare ability to translate abstract ideas into intuitive, actionable user experiences that resonate with both executives and end users alike.
His genuine passion for teaching, collaboration, and innovation sets him apart. From blockchain proofs of concept to enterprise platforms, Chad consistently elevated team performance, accelerated delivery, and created intelligent, user-centered solutions that inspired confidence, creativity, and measurable business impact.
Chad and I have worked together on design projects since mid-1998. Over the past almost two decades we’ve done 200+ projects and have worked at several companies together. In my professional career I have created with hundreds of designers and, without doubt, Chad is the best. His creativity stretches beyond expectations, and if you allow him, he will always create something better than what was originally wanted. With every designer you are not going to get what you want on the first try, but unlike most designers Chad is willing to work with you until you are completely satisfied. No matter what you pay for Chad’s services you are getting a bargain!
Chad Winks worked as the lead UI/UX designer for my Product Development Team for about 2 1/2 years. Chad led the design efforts for both major product upgrades and brand new product concepts. He owned the UX process from start to finish which included conceptualizing, designing, end-user testing, and final design delivery. Chad’s work was impeccable at all stages of the process. His strong communication skills, along with his breadth to be both creative and technical, enable him to work seamlessly with both end-users and developers. His creativity and skill are amazing but his empathy for the user is what sets him apart. He wants to take care of the user, he pushes for what’s right for the user, and the product is better as a result. I would highly recommend Chad and if given the opportunity I would work with him again in a second.
Chad was one of the strongest colleagues I’ve ever worked with. His blend of creative vision, design talent, and technical ability consistently elevated every project in our company. He excelled in UX, wireframing, programming, and project leadership, and his dedication and work ethic made him an essential asset. He also strengthened our team through his willingness to teach and share his expertise. If given the chance, I would work with him again without hesitation.
Chad is perhaps the most innovative creative director, web designer, and web/flash programmer whom our company has had the privilege to engage. He has the ingredients so vital to any company’s success – artistic brilliance added to the ability to design, program, and execute solutions without peer in the marketplace. Nothing he creates is ordinary – his creations are all extraordinary, with the end effect being success to the organization to which he lends his skills. It is not every day that we write such a recommendation.








